RESUME

Anthony DiCosmo is an executive leader operating at the intersection of sport, entertainment, and culture, known for building partnership platforms that transform athlete relationships and brand collaborations into scalable engines for growth and cultural relevance.

​

Over the course of his career, DiCosmo has developed and led global sports marketing, content, and partnership strategies for some of the world’s most influential brands and media companies. Most recently, he served as Global Vice President and General Manager of Sports Marketing at Nike, where he led the global athlete marketing and partnerships engine for Jordan Brand across a $300M portfolio. A member of the Jordan Brand Executive Leadership Team, he was responsible for shaping the brand’s global athlete and team strategy, managing relationships and securing partnerships with some of the most iconic and influential athletes in the world across basketball, football, and baseball.

​

During his tenure, Jordan Brand signed multiple Rookie of the Year award winners across the NBA and WNBA, as well as MVP-level talent across major leagues, while strengthening its roster with globally recognized athletes including Jayson Tatum, Luka Dončić, Aaron Judge, Jalen Hurts, Zeb Powell and Nigel Sylvester. DiCosmo also led key agency and management relationships across CAA, WME, Wasserman, and Excel Sports, structuring partnerships that extended beyond endorsements into broader cultural and commercial platforms. His work played a key role in helping scale Jordan Brand from approximately $2 billion to nearly $10 billion in revenue by integrating athletes, creators, and brand partners into cohesive global ecosystems spanning content, culture, and experience.

​

Prior to Nike, DiCosmo was a senior executive at Paramount (formerly Viacom), where he built and launched Nickelodeon’s sports marketing division from the ground up. He created multi-platform tentpole events including the Kids’ Choice Sports Awards and developed groundbreaking partnerships with major leagues including the NFL, NBA, MLB, and NASCAR. His work helped establish Nickelodeon as a credible and differentiated voice in sports, particularly with younger audiences, by blending sports, entertainment, and storytelling into original content, live events, and consumer products.

​

Notably, he brokered a first-of-its-kind partnership between Nickelodeon and the NFL around Super Bowl XLVIII and 50, bringing the brand to life through large-scale consumer activations and original programming. He also led collaborations with top athletes and creators including Michael Strahan, LeBron James, Carmelo Anthony, and Cam Newton, while producing large-scale experiential events reaching hundreds of thousands of fans and launching successful consumer products initiatives across retail, sports leagues, and live venues.

​

Earlier in his career, DiCosmo held leadership roles in public affairs and marketing at Viacom, where he developed and produced major pro-social initiatives and partnerships with organizations including the White House, the NFL, and the NBA. His work included leading large-scale national events such as Worldwide Day of Play and managing community investment programs that distributed over $15 million to schools and local organizations.

​

Today, DiCosmo advises athletes, brands, and emerging ventures on how to expand beyond traditional marketing into cultural platforms. His work focuses on building partnership ecosystems, content strategies, and experiential concepts that deepen audience connection and unlock new opportunities for growth across sport and entertainment.

​

A former professional football player, DiCosmo brings a unique combination of athlete perspective and executive leadership to his work. He has been recognized by Sports Business Journal’s Forty Under 40 and Leaders in Sport’s Leaders Under 40.